Sales Ad Saturday- Ford Lifeguard Design ad campaign
"Lifeguard Design” at Ford for this week’s “Sales Ad Saturday”. For 1956, Ford was looking for an angle, something to differentiate their offerings from Chevrolet. Ford had beaten Chevrolet in the race to develop an efficient over-head valve V8 with the introduction of the Y-block in 1954, but Harley Earl and Ed Cole came up with something Ford couldn’t touch in 1955; the new Chevrolet Bel Air. Available with Chevrolet’s new optional OHV 265 V8, the public fell in love with t
