Sales Ad Saturday- Chrysler Accquires Dodge Brothers Inc.
A pivotal moment in the history of the Chrysler Corporation for this week’s ‘Sales Ad Saturday’. On May 28th, 1928 Walter P. Chrysler acquired Dodge, and when the transaction closed, the Chrysler Corporation became the world’s third-largest automaker. Through his acquisition of Dodge, Chrysler’s ascension into what became known as the ‘Big Three’ was made possible. Chrysler’s eventual opportunity to acquire Dodge may not have been possible without the fierce independence and
